With these high prices dealers must be making a ton of money.

Sounds good, but this is false. Dealers are at the bottom of the food chain. We respond to prices posted by competitors. In Peoria there are probably fewer than 5 dealers with individual locations. The market is dominated by businesses like Road Ranger, Thornton, Speedway, and Circle K, with hundreds and even thousands of locations. None of these are dealer operated. Anyone making that accusation is completely out of touch with the facts.